Jim Matson grew up spending much of his summers at Lake Geneva and on the Three Lakes Chain, in northern Wisconsin, where he learned to love boating at an early age; that love continued into adulthood. After he and his family started vacationing in Door County, Jim purchased a boat from Cal Lundquist. Out of that purchase came a friendship and introduced Jim into the marine industry. In 2010, he became a partner of Cal Marine. In 2013, as Cal and Sue Lundquist transitioned into retirement, Jim purchased the remaining shares of the company. Jim is excited to continue and expand the vision that began as Cal Marine and is now Beacon Marine.